about MineAfrica

MineAfrica is a business development and marketing company providing the premier platform, since 2002, for mining companies, advisors to the mining industry, service providers and governments to promote themselves to a senior level, Africa focussed audience of financial institutions, analysts, mining executives and media, via the following programs:

11th Annual Investing in African Mining
London, UK - November 27, 2017

with Premier Sponsors Toronto Stock Exchange & TSX Venture Exchange & Herbert Smith Freehills LLP
Entering its eleventh year our acclaimed full-day London seminar features project updates by mining companies and technical presentations on doing business in Africa's mining industry by expert advisors (financial, legal, etc). The seminar typical features 17 presenters and a senior level audience of 130 financial and mining executives (62% from Europe) with a specific interest in mining projects in Africa. The seminar is organized in partnership with the UK Association of Mining Analysts (AMA) and premier sponsor Toronto Stock Exchange & TSX Venture Exchange and Herbert Smith Freehills LLP. The seminar takes place during Mines and Money making it easier to participate if you are travelling to London.

8th Panel Discussion:
Africa's Mining Industry

Toronto, Canada - March 4, 2018

with Premier Sponsor Webber Wentzel
This interactive panel discussion, now in its eighth year, provides features a lively discussion on current trends in Africa's mining industry. Panelists include senior partners from leading South African law firm Webber Wentzel, African Mining Ministers and industry leaders.

MineAfrica at PDAC
Toronto, Canada - March 4-7, 2018

with Premier Sponsor SGS
The PDAC Convention and Trade Show each March in Toronto is the biggest mining investment show in the world and MineAfrica organizes a series of events promoting mining investment in Africa, including:
  • The biggest African mining event in North America - Our 6th Annual Investing in African Mining seminar and The Canada-Africa Chamber of Business 19th Annual African Mining Breakfaston Tuesday March 6, 2018
  • shared, turn-key booth space at the MineAfrica booths at the PDAC trade show running from March 4-7, 2018
  • 8th Panel Discussion on Africa's Mining Industry
  • MASTERMINING educational courses

  • Our 16th Annual Investing in African Mining seminar in Toronto takes place with The Canada-Africa Chamber of Business 19th Annual African Mining Breakfast during the Prospectors and Developers Association of Canada (PDAC) and is the biggest African mining event in North America. The morning event with Premier Sponsor SGS, features a networking breakfast with an opening address by an African Mining Minister and a keynote address by a senior executive from a mining company active in Africa. This sell-out event draws 350 participants. Immediately following the breakfast is our 16th Investing in African Mining seminar featuring project updates by public and private mining companies, country overviews by African mining ministers and presentations on doing business in Africa's mining industry by expert advisors. In addition to presentation and sponsorship opportunities at the breakfast/seminar we offer turn-key shared booth space at the PDAC trade show (March 4-7, 2018) making it an easy and cost-effective way to participate in the biggest mining investment show in the world (25,000 delegates) with increased networking opportunities.

    MASTERMINING Educational Courses
    MineAfrica organizes educational courses in various cities around the world under its MASTERMINING brand, We are offering four MASTERMINING courses and workshops in 2018:
  • International Security for Miners
  • Medicine for Miners: International Travel and Occupational Health
  • Understanding the Mining Industry From A to Z
  • Procurement and Supplier Relationship Management Workshop

  • All of these courses are also available in a customized format that can delivered in-house to your meet your organization's specific needs.

    Business development, marketing and consulting services
    MineAfrica provides cost-effective marketing and consulting services for private and public sector clients including business development trips and meetings with the Toronto mining and financial communities, customized seminars, assistance with finding financing, technical expertise or joint venture partners and marketing and promotional opportunities through targetted email campaigns, website sponsorship and specialized African focussed mining publications. We also produce a Directory of all the Toronto Stock Exchange Listed mining companies active in Africa. Click here for more information on these services.

    See the MineAfrica video page.

    Our People

    Bruce Shapiro

    Bruce Shapiro is President of A.P.O.C. Inc., a management consulting practice, which provides business development and business acceleration services both in Canada and internationally across a diverse set of industry sectors. Bruce has worked in senior executive positions with some of the largest retailers, real estate and finance houses in Canada and South Africa. He has also owned and operated businesses in several sectors. Having taught at universities and colleges in Ontario and South Africa, Bruce has a deep understanding of the role of education in business. Bruce is President of The Canada-Africa Chamber of Business, the premier business association accelerating business, trade and investment between Canada and Africa through world-class networking and information sharing opportunities, and President of MineAfrica Inc. the leading platform for African mining companies, governments and service provider to get their message out to Africa friendly investment audiences in Canada and London U.K. Under its MASTERMINING banner MineAfrica offers educational courses in various parts of Canada, Africa and the U.K. Bruce is often quoted in mining, has presented to the OECD and has given keynote addresses at several international mining conferences. He is a member of the Prospectors and Developers Association of Canada and the Canadian Institute of Mining.

    Contact Bruce by telephone at 416.588.7749 or email at bruce@mineafrica.com.

    Wayne Floreani
    Vice President

    Wayne has over 25 years of international trade and investment promotion experience and expertise, with a particular focus on mining. He worked previously with the South African Department of Trade and Industry in Toronto and the Sudbury Regional Development Corporation. He has organized numerous delegations at international trade shows, trade missions and conferences including; the annual South African pavillion at PDAC, MinExpo in Las Vegas, Electra Mining, and the Canadian Institute of Mining, as well as high profile ministerial and trade delegations to Canada. He is a current Board Member (and past Chairman) of The Canada-Africa Chamber of Business and Past President of the Canadian Italian Business and Professional Association of Canada. Wayne holds an Honours Bachelor of Commerce degree from Laurentian University in Sudbury, Ontario.

    Contact Wayne by telephone at 416.533.3998 or email at wayne@mineafrica.com.